Jewellery
About Us
Parumaa Jewels
Parumaa Jewels was founded to honor the legacy of our mother, Paruben Mayachanbhai Shah, affectionately known as “Paru-Maa.” The brand was built to celebrate her immense affection, great values, unbreakable trust, and integrity. The inspiration came from the desire to weave these qualities into every piece of jewellery, creating a brand synonymous with meticulous craftsmanship, purity, and authenticity. The journey began with a single retail store in 2012.
Profile
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Parumaa Jewels, established in 2012 and headquartered in Mumbai, is a premier diamond jewellery brand known for its meticulous craftsmanship, trust, and integrity. We offer a wide range of natural diamond jewellery, including bridal, daily wear, luxury, and gifting pieces, all made with the best quality natural diamonds and 18kt Hallmarked Gold. Starting with a single founder, we now stand as a strong family of over 1,000 team members. We attribute our success to the values inherited from Paru Maa, reflecting affection, trust, and purity in our every piece.